James Duff bought his first Bronco in 1966 and after running the local sand dunes, decided to desert race in Baja. At the time, parts to toughen up his Bronco were scarce, so he made many of them himself. His modifications were so successful that other Bronco owners began asking for his help.

During his career he raced with the greats, including Bill Stroppe, Mickey Thompson, Parnelli Jones, James Garner, Rick Mears, Walker Evans, Ivan Stewart, and Rod Hall. He built products to hold up to the rigors of off road racing while making them accessible to everyone. Supplying parts for friends in California and customers across the country soon grew into a full-time business.

Racing gave way to family four wheeling when the family grew from two to four. James and Judy helped form perhaps the first Bronco only club - Broncos West 4WD Club in West Los Angeles. They frequently visited Pismo Beach, the Imperial Sand Dunes, and other Southern California spots.

The second generation of Duffs grew up in the business. Suzanne started addressing catalog envelopes at eight years old and when she turned sixteen, she drove the '84 Bronco II. Before getting his license, Richard spotted a shell of a '77 in the back yard and decided he'd like to resurrect it. He and James spent many hours together building up "Hi Ho Silver." Its build-up lead to the development of many of our products and it still does today. As they say, necessity is the mother of invention! When Richard went off to school, he left the Bronco in Suzanne's trusty hands. Over the last couple of years, she has taken it from a half cab to a soft top and from old school to new technology! As you can see in the picture on the right, the whole family was pretty stoked about the addition of fuel injection to the 351W.

These days, James spends as much time as he can tinkering in his shop doing what he likes best, while Judy handles the financial side of the business. Along with the catalogs, photography and ad production, Suzanne coordinates our event schedule and promotions. Richard is still involved with the business, although his full time job is studying Transportation Design at Art Center in Pasadena, CA. Because it is our goal to provide the best quality customer service from start to finish, we've added many great people to our staff as we continue to grow. To keep up with the high demand for the best quality products, we've had to expand our manufacturing, packaging/shipping departments and add customer service reps. Our entire staff is dedicated to making your experience with us a satisfying one.

Thanks for your interest in our company! See you on the trails!

We hope you find the upgrades you are looking for in our online catalog. If there is something else you are looking for, please let us know. We appreciate your input. We are always working on new products.